When setting up your Google Business Profile or formerly known as Google My Business, verifying your business online is a crucial step to establish trust with potential customers and for them to find your business easily by improving the chance of appearing in the local 3-map pack search result.
How long does it take exactly? Well, the time it takes to verify your GMB profile can vary from 1-14 days or more depending on the method you choose.
Google states that businesses with a verified listing are twice as likely to be seen as credible. If you want your business to stand out and be trusted online, this verification process is essential.
Here’s a quick breakdown:
- Postcard Verification (5–14 Days)
- Phone Verification (Instant to 1 Day)
- Email Verification (Instant to 1 Day)
- Video Verification (1–5 Days or More)
- Bulk Verification (Up to a Week or More)
Understanding the verification timeline is crucial, so you can plan and choose the best method to get your business verified quickly and start reaping the benefits of a trusted online presence and ensure your business gets verified on google and gets the visibility it needs as soon as possible.
Verification Methods
Google offers multiple ways to verify a business but what options you are given is determined by Google;
1. Postcard by Mail
Postcard verification is the most common. It usually takes about 5-14 days to arrive.
Postcard verification usually arrives within 5-14 days. Sometimes it may take longer due to postal delays. Google sends a postcard to the business address with a unique verification code.
The business owner needs to enter this code into their Google My Business account.
Steps:
- Request postcard from the dashboard.
- Wait for the postcard to arrive.
- Enter the verification code online.
If the postcard does not arrive within two weeks, they should request a new one.
2. Phone Verification
Phone verification is another method, where a business receives a code via an automated phone call. This is quicker but not always available.
Here’s how phone verification works, broken down into steps:
- Check Eligibility: Not all businesses are eligible for phone verification. If your business qualifies, the option will be displayed during the verification selection process.
- Receive a Call: If eligible, you’ll receive an automated phone call from Google. The call will include a verification code.
- Enter the Code: Input the provided code into your Google Business Profile to complete the verification process.
- Quick Confirmation: Once the code is entered, verification usually completes within a few minutes.
Note: Phone verification methods are not available for all businesses, and their availability is determined during the setup process. (Instant to 1 Day)
3. Email Verification
It is also available to select businesses. Google sends an email with a verification link to your inbox. Clicking the link completes verification almost instantly.
Here’s a step-by-step guide to email verification:
- Check for Eligibility: Email verification is available only to certain businesses. If eligible, this option will be shown during the verification process.
- Receive the Verification Email: Google will send a verification link to the email address associated with your business.
- Click the Link: Open the email and click the verification link. This action completes the verification process almost instantly.
- Ensure Contact Information is Up-to-Date: Before starting the process, make sure your business’s email address is accurate to avoid any delays.
Note: Email verification options are generally faster compared to other methods. (Instant to 1 Day)
4. Video Verification
Sometimes, Google doesn’t allow us to choose which verification option, and on this screen below is an example when they want us to send our submission via video.
Here’s a step-by-step guide to video verification:
1. Follow Google’s Instructions: In some cases, Google may require video verification. This option is selected automatically by Google and will be shown during the verification process.
2. Record a Video of Your Business: Google will prompt you to record a video showing key aspects of your business. This might include your location, workspace, or specific features of your business. Make sure you record according to the guidelines.
For the video verification, you must start recording outside the building (ideally with a clear street sign). The building should have a clear sign of your business. Once you walk inside, the office should have clear work utilities belong to you. Successful videos are between 60-90 seconds.
3. Submit the Video: After recording, upload the video directly through the Google My Business platform.
4. Await Approval: Once submitted, Google will review the video. This process can take a few days, so be patient.
Note: Video verification is required when other verification options are unavailable. Follow Google’s instructions closely to ensure successful verification. (1–5 Days or more)
5. Instant Verification
Instant Verification allows some businesses already verified with Google Search Console to get verified instantly.
Here’s how to use Instant Verification:
- Check Eligibility: Instant Verification is available for businesses that have already verified their website through Google Search Console. Ensure your business is eligible by checking if it’s connected to Search Console.
- Log in to Google My Business: Use the same account that was used for Google Search Console.
- Complete Instant Verification: If eligible, your business will be instantly verified without needing additional steps. Google automatically recognizes the verified connection.
Note: Instant Verification is only available to businesses linked to Google Search Console, making it the quickest verification method if eligible.
6. Bulk Verification
Bulk is for businesses with 10 or more locations. It is a more complex process and involves filling out and submitting a verification form.
Here’s how to approach Bulk Verification:
- Eligibility: Bulk Verification is designed for businesses with 10 or more locations. It’s essential to meet this requirement before proceeding.
- Prepare Your Information: Gather all necessary details for each location, including business names, addresses, and contact information.
- Fill Out the Verification Form: Access the Bulk Verification form through your Google My Business account. Complete the form with accurate information for all your locations.
- Submit the Form: After filling out the form, submit it for Google’s review. The process is more complex than single-location verification, so ensure all details are correct to avoid delays.
Reasons for Verification
Verification assures search engine and users that the business is real. This process helps prevent fake listings and gives customers confidence in the information they find on Google.
It also helps maintain the integrity of business data across Google platforms and maintaining control over your business information on Google Search and Maps. It ensures that your details, such as contact info, hours, and photos, are accurate and directly managed by you.
Beyond accuracy, verification acts as a trust badge, signaling to customers that your business is legitimate and trustworthy. Verified businesses often rank higher in search results, giving you an edge over the competition and increasing your chances of converting searchers into loyal customers.
Factors Affecting the Verification Time
Google My Business verification time varies for different reasons. Key factors include the accuracy of the business information provided and the response time during the verification process.
Business Information Accuracy
The accuracy of the business information is crucial. If the name, address, and phone number (NAP) are incorrect, it can delay verification. Google cross-checks these details against databases and existing business listings.
Incomplete listings can cause problems. Make sure to provide all necessary details, including a valid address, phone number, and business category. Missing or incorrect information can lead to delays or even denial.
Response Time and Follow-Up
The speed at which the business owner or manager responds to Google’s requests can affect the timeline. Prompt replies help keep the process moving.
Sometimes, Google may request additional documents or information to verify the business. Quick submission of these documents is important. Delays in responding can push the verification date further back.
If you’ve been waiting for months to get verified, it might be wise to contact Google support.
After Verification: Next Steps
Once your Google My Business (GMB) listing is verified, it’s time to optimize it through your Google Business Profile manager or dashboard;
1. Complete Your Profile:
Ensure all business information is accurate and up-to-date. This includes your business name, address, phone number, website, and hours of operation.
2. Add Photos:
High-quality images can attract more customers. Upload photos of your storefront, interior, products, and any relevant services.
3. Write a Compelling Description:
Provide a clear and engaging description of what your business offers. Use keywords that potential customers might search for.
4. Collect Reviews:
Encourage customers to leave reviews. Respond to all reviews – positive and negative. Positive responses show good customer service.
5. Set Up Messaging:
Enable the messaging feature to allow customers to contact you directly through your GMB listing.
6. Use Posts to Engage Customers:
Share updates, offers, events, and other news through GMB posts. This keeps your audience informed and engaged.
7. Monitor Insights:
Regularly check the Insights section to see how customers find and interact with your listing. Adjust your strategy based on these insights.
8. Keep Information Updated:
Regularly update and edit your listing with new information, such as business hours or special offers. An up-to-date profile ensures customers have the most accurate details.
9. Add Services and Products:
If your business offers specific services or products, list them in your GMB profile. This makes it easier for customers to know what you offer.
10. Set Up Booking Options:
If applicable, use GMB’s booking feature to allow customers to make appointments directly from your profile.
Staying proactive with these steps can help your business stand out and attract more customers.
Setting Up Your Google My Business Profile
Building a detailed and accurate profile for your business on Google My Business involves several crucial steps to ensure your company is properly represented online. Important aspects include setting up your account, verifying your business, and optimizing your business information for better visibility.
Account Creation Process
Here’s how to get started:
- Sign In or Create a Google Account: Head over to the Google My Business website and log in with your Google account. If you don’t have one, you’ll need to create it first.
- Click “Manage Now”: Once logged in, click the “Manage Now” button to start setting up your profile.
- Enter Business Information: Begin by entering your business name and selecting the category that best describes your business. Then, follow the prompts to input your business address, service areas, and contact information.
- Customize Your Profile: After entering the basic details, take the time to personalize your profile by adding photos, business hours, and a concise description. These elements are crucial in helping potential customers learn more about what you offer.
Frequently Asked Questions
Why is my Google My Business verification taking longer than expected?
Verification might take longer due to multiple factors, such as high demand, errors in the provided information, or issues with the verification method chosen. Double-checking all submitted details can help speed up the process.
What is the typical waiting period for Google to approve a business listing?
Generally, the waiting period to approve a business listing can vary depending on the methods but usually around 5-7 business days in average for Google to verify your business. This can vary based on location and other factors.
How do I get my Google My Business verified on Google?
To verify your Google Business profile, you can follow several methods provided by Google. The most common method is to receive a postcard in the mail from Google containing a verification code. Other options include verification via phone, email, or video call with a representative of the business. These methods ensure that Google can confirm your profile ownership and the legitimacy of your business location.
Can I expedite the verification process for my Google Business Profile?
Expediting Google Business verification isn’t usually possible. Verification follows a set process, and there is no official way to make it faster.
How to verify your google business profile through phone verification?
To verify by phone, select the phone verification option during setup. You will receive a call or text with a verification code. Enter the code into your Google Business Profile to complete the process.
Are there any tools available to check the status of my Google Business verification?
There are no specific tools dedicated to checking verification status. You can monitor any updates directly within your Google Business Profile account. Reaching out to Google support is another way to get information on the status.
What does the Google Business Profile verification process involve?
The Google Business Profile verification process generally involves verifying your identity and confirming your business location. Depending on the method you choose, you might need to enter a code received through the mail, a phone call, or an email. In some cases, a video recording of your business location may be required. Following Google’s guidelines is crucial to ensure a smooth verification process.
Why do I need to verify my business on Google to Improve Visibility?
Verifying your business on Google is essential for establishing credibility. Without verification, it’s possible you can miss out on potential customers who are searching for your services. Being verified enhances your Google profile online visibility and allows you to manage your information effectively, which is vital for local SEO or Search Engine Optimization.
What are the consequences of without verification?
If you operate without google verification, your business may not show up in local search results, and customers may not trust your information. Additionally, unverified businesses have limited functionality on their Google Business Profile, making it challenging to interact with customers. To maximize your online presence and ensure you’re providing accurate information.
