Managing your Google My Business profile can seem tricky. Yet, it’s vital for any local business owner, SEO agency worker, or service provider. I’ll guide you through adding new users to your profile smoothly and effectively.
For your brand to be seen more online, a well-optimized Google Business Profile is key. To add users, you simply go to your profile, move to settings, and enter their details. Remember, handling users on Google My Business means knowing the roles. Each role, like Primary Owner, Owner, and Manager, comes with specific powers and jobs.

Owners can change all the information in the profile, connect to Google Ads, and manage users. Managers, meanwhile, can do less. Primary Owners have total control, even passing on ownership. But, you can’t add Google Groups as owners or managers. Making sure you follow these steps keeps your account safe and up to date.
Understanding User Roles in Google My Business
In Google My Business, user roles define access and control over a Business Profile. Knowing the differences between these roles is key to managing your profile well and safely.

Owners vs. Managers
Owners in Google My Business can add or remove users and change important listing info. They can manage the Business Profile fully. A profile can have several owners, but the primary owner has unique rights. Managers have less control. They can update business info and post updates but can’t manage users. They can also leave a profile if they choose to.
| User Role | Permissions |
|---|---|
| Primary Owner | Full control over the profile, including transferring primary ownership, adding/removing users, and editing any business details. |
| Owner | Add/remove users, edit business information, delete listings, and more, but cannot transfer primary ownership. |
| Manager | Edit business details, reply to reviews, add new posts, but cannot add/remove users or manage high-level settings. |
Primary Owner Responsibilities
The primary owner gets the most access in a Google My Business listing. This person is initially chosen when the listing is claimed. They have major permissions like adding or removing users and can transfer ownership. Only the primary owner can pass on their role, ensuring the profile’s control and safety.
Limitation for New Owners and Managers
New owners and managers have several restrictions in their first 7 days. They can’t delete the profile, remove others, or transfer ownership during this time. If a new user deletes their account, they are removed from the profile. Trying to transfer ownership too soon results in errors, keeping the profile secure.
Step-by-Step Guide on How to Add Users to Google My Business
Adding users to your Google My Business account helps you manage your listing easier. Every day, Google processes over 3.5 billion searches. Four out of five customers research a business online before visiting. So, it’s crucial to keep your business info correct and easy to find. This guide will show you how to add new users to your Google My Business profile. This helps your business run better while keeping it secure.
Accessing Your Google My Business Profile
To start, go to the Google My Business website and log in. Use your admin account for this. Then, from your dashboard, choose “Business Profile settings” in your main menu. Make sure to click on “People and access”. This lets you see and change who has access to your business profile.
Inviting New Users
Next, head to the “People and access” section. Here, you can add managers to Google My Business. Hit the “Invite new users” button. Type in the email of the person you’re inviting, and pick their role. You can choose from Owner, Manager, or Communications Manager. This makes your account more secure than sharing login info. Remember to check user roles often. Remove anyone who shouldn’t have access anymore.
Accepting and Managing Invitations
After you send an invite, the new user gets an email. It tells them how to accept your invite. Keeping track of who has accepted is important. This keeps your business listing safely under your control. You’ll get a notice when someone accepts your invite. Then, the new user can start working. They can update business info, post updates, or handle reviews, depending on their role.
By using this guide, you give your team the tools they need. This makes managing your Google My Business profile better and more efficient.

