Best B2B SEO Tools [Updated, 2024]

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13 Best B2B SEO Tools to Consider in 2024

In this article, we introduce 12 best B2B SEO tools to help you optimize your online presence, improve search engine rankings, and reach business owners, decision-makers, and industry professionals who need your product or service.

Precision is crucial in B2B SEO, especially for niche topics and longer customer journeys. Most of these tools include all-in-one SEO solutions where we will highlight their key benefits and pricing for you.

1. SEO Copilot

SEO Copilot is a specialist in assisting clients in getting their entire website pages indexed and ensuring a healthy sitemap. They also concentrate on content pruning, eliminating pages that do not receive any clicks to enhance website performance. The company mainly works with a specific group of clients, focusing on technical optimization for medium to large websites but also serving local businesses.

💡 SEO Copilot is perfect for those who have been investing heavily in backlinks but are seeing slow progress, or creating numerous blog posts with minimal increase in traffic. There are a lot of free tools offered by SEO Copilot as well such as Keyword Generator, Sitemap extractor, etc.

🗝️ Key Benefits: 

  • Full SEO Audit (On-Page and Off-Page), evaluating website content, structure
  • Backlink building from reputable sites to boost site authority and improve search rankings
  • Implementation of Programmatic SEO and niche relevant
  • Developing fast, scalable, and SEO-friendly websites using the Next.JS framework
  • Technical SEO to optimize website infrastructure for improved accessibility and crawlability by search engines.

💰 Pricing: 7 Day Free Trial, then $99 Life Time Deal

2. Google Analytics, Search Console & Keyword Planner

Google Analytics, Google Keyword Planner, and Google Search Console are like the Avengers of B2B SEO tools. Each one brings their own unique superpower to the table to help you conquer the digital marketing world.
  • Google Analytics is your choice if you want to know who’s coming to your website and how they got there and how it performs in both paid and organic search.
  • Google Search Console performs technical audits and tracking visibility for you. It’s the one you call when you need a performance metric fixed ASAP.
  • Google Keyword Planner is the master of unlocking the secrets of keywords. It’s like having a cheat code to the SEO game, helping you find the best keywords to boost your rankings.
💡 These Google tools are the ultimate dream team for B2B businesses, but they work best when they join forces.

🗝️ Key Benefits: 

  • Tracks and reports website traffic and user behavior
  • Allows advanced segmentation and custom reports
  • Monitors site presence and performance in Google Search.
  • Provides data on search queries and click-through rates.
  • Offers keyword research tool and competition analysis.
  • Provides keyword trends and forecasts for marketing strategies.

💰 Pricing: Free

3. Semrush

Semrush is a comprehensive B2B SEO tool that covers every aspect of an SEO plan. It goes beyond the basics by helping users find relevant keywords and related searches. This is especially beneficial for establishing expertise in a particular topic when creating content. Semrush suggests topic ideas for targeting keywords and provides content templates to assist in article creation.

💡 Even after content is published, Semrush continues to be valuable by helping users discover potential sources for backlinks to improve the visibility of their web pages. With Semrush alone, you can strategize and implement your entire SEO plan.

🗝️ Key Benefits: 

  • A competitive positioning map for in-depth analysis.
  • Competitive analysis with keyword gap, backlink gap and analysis tracking
  • Detailed analysis of backlinks, including identification of harmful links.

💰 Pricing: Free Trial Plan, Pro Plan ($129.95/month), Guru Plan ($249.95/month), Business Plan ($499.95/month)

4. Ahrefs

Ahrefs is a comprehensive SEO tool that assists users in analyzing competitors, building links, researching keywords, optimizing content, conducting site audits, and tracking rankings. Utilize the toolkit to monitor various metrics such as new and lost referring domains, organic traffic, traffic value, and more. All this data is presented in user-friendly dashboards and reports, with additional information to help you understand and navigate through it.

💡 A standout feature of Ahrefs is its active web crawler, Ahrefsbot, which processes a large amount of data daily. This provides users with a current and clear view of their site’s search performance, along with valuable recommendations to improve their ranking.

🗝️ Key Benefits: 

  • Identifying high-potential content gaps
  • Comparing content volume with competitors
  • Finding linkable content opportunities within the website
  • Accessing keyword data from 10 different search engines

💰 Pricing: Free Plan, Lite Plan ($129/month), Standard Plan ($249/month), Advanced Plan ($449/month) and Enterprise Plan ($999/month) 

5. Yoast

Yoast SEO is an SEO tool made for WordPress. It makes both simple and advanced SEO tasks easier, such as setting and editing title tags, URL slugs, and meta descriptions on your web pages.

You can also configure canonical URLs, generate meta robots tags, and prevent search engines from indexing your pages.

💡 There are various reasons why you may want certain pages on your site to not be indexed or ranked by Google. For more information on pages that are not indexed or how to fix it, check out our article here.

🗝️ Key Benefits: 

  • Optimization of on-page elements like titles and metadata
  • Readability analysis to help create top-notch content
  • Integration of XML sitemap with WordPress websites

💰 Pricing: Free Version, Premium Version ($99/year)

6. Screaming Frog SEO Spider

Screaming Frog is a desktop tool created for thorough monitoring and crawling of websites. It can effectively pinpoint SEO issues such as broken links and duplicate content, as well as scrutinize your metadata.

The software provides customizable reports, creates XML sitemaps, and can be linked with Google Analytics and Page Speed Insights for more detailed analysis.

💡 If you are conducting your initial assessment or regular on-page examinations, this tool is essential. Opting for the premium version enables you to schedule routine check-ups to monitor your website’s technical well-being consistently.

🗝️ Key Benefits: 

  • Conduct a comprehensive technical audit.
  • Identifying problematic areas is easier with visualizing the architecture.
  • Each URL receives individual analysis.
  • Identifies and emphasizes redirect chains. 

💰 Pricing: Free Plan, Paid Plan (£199/year) 

7. Moz

Moz aids in keyword exploration, website evaluations, domain assessments, local SEO strategies, thorough backlink evaluations, and more. It expands on Moz’s previous tools by offering additional functionalities that offer practical recommendations. It facilitates the creation of high-quality inbound links to your website and presents competitive backlink information for identifying new opportunities for link-building.

Moz boasts the largest link index dataset globally and was the first to introduce the concepts of Page Authority and Domain Authority.

💡 Moz is most beneficial for small or less-experienced SEO teams and marketing departments seeking a user-friendly and feature-rich tool.

🗝️ Key Benefits: 

  • Discovers harmful links for disavowal
  • Comes with MozBar Premium, a sophisticated SEO toolbar that offers useful data on any site
  • Assesses page loading time and mobile compatibility

💰 Pricing: Free Plan, Standard Plan ($99/month), Medium Plan ($179/month), Large Plan ($299/month) and Premium Plan ($599/month) 

8. Surfer

SEO marketers and copywriters often utilize Surfer for its on-page content optimization capabilities. it assesses successful existing content and offers suggestions for enhancing your own. This includes recommended keywords, word count, and content structure.

💡 Surfer can seamlessly integrate with Google Docs and WordPress, allowing you to optimize your content directly without the need to constantly switch between platforms.

🗝️ Key Benefits: 

  • Analyze your content and compare it to top-ranking pages
  • Suggestions for optimizing your content, such as keywords to include and word count recommendations. 
  • Uses advanced algorithms for precise SERP analysis.

💰 Pricing: Essential Plan ($89/month), Scale Plan ($129/month), Scale AI Plan ($219/month) and Enterprise Plan (customized) 

9. SpyFu

SpyFu stands out as a prominent SEO tool when it comes to analyzing competitors. Although other SEO tools may offer comparable features, SpyFu sets itself apart with its thorough analysis capabilities. Users can monitor a competitor’s backlink profile, organic traffic, SERP rankings, and additional metrics. Moreover, this platform provides a comprehensive historical perspective on their SEO and SEM success.

Furthermore, SpyFu excels in B2B keyword research, offering more than just a list of keywords to target. It also uncovers potential ranking opportunities that competitors may have overlooked.

💡 Overall, SpyFu is highly recommended for B2B businesses seeking competitive intelligence and thorough keyword research.

🗝️ Key Benefits: 

  • Gain comprehensive insights on audience analysis, keyword research, and competitor performance.
  • Identify content gaps and keyword ranking opportunities with SpyFu.
  • Access a historical overview of your website’s performance.
  • Discover opportunities to enhance your SEO strategy.

💰 Pricing: Basic Plan ($9/month), Pro Plan ($49/month), Professional Plan ($79/month)

10. BuzzSumo

Similar like Surfer SEO, many B2B SEO and social media marketers use Buzzsumo to analyze content performance and come up with new content ideas.

By entering your target keyword, the tool will display the most backlinked and shared content on social media. By studying top-performing content, Buzzsumo offers insights on the type of content to create, optimal length, format, and best publishing times.

💡 Buzzsumo offers limited free searches, with paid options available for additional features. Details on pricing can be found here.

🗝️ Key Benefits: 

  • Discover content trends and generate new ideas
  • Analyze competitors’ content strategies for strategic insights
  • Aid in keyword targeting and content creation
  • Enhance various digital marketing campaigns

💰 Pricing: Content Creator Plan ($199/month), PR & Comms Plan ($299/month), Suite Plan ($499/month) and Enterprise Plan ($999/month) 

11. Mangools

Mangools offers a suite of five powerful SEO marketing tools to enhance your SEO strategy. These tools concentrate on keyword research, SEO analytics, backlink evaluation, rank tracking, and SERP analysis.

Among Mangool’s tools, the keyword finder is particularly popular. It generates a thorough list of relevant keywords that can be utilized alongside other Mangool tools. The keyword finder also presents historical keyword data to identify trending keywords and track the performance of your website and your competitors in search engine results.

💡 Mangools provides a wide range of tools to optimize both on-page and off-page SEO efforts for users.

🗝️ Key Benefits: 

  • Full SEO Audit (On-Page and Off-Page)
  • Backlink building
  • Implementation of Programmatic SEO and niche relevant
  • Webdevelopment services in Next.JS
  • Technical SEO

💰 Pricing: Entry Plan ($14.92/month), Basic Plan ($22.43/month), Premium Plan ($33.68/month), Agency Plan ($67.42/month)

12. Serpstat

Serpstat is a comprehensive SEO suite known for its keyword analysis and suggestion capabilities. This tool is designed to help with growth hacking strategies in SEO, PPC, and content marketing. It is cost-effective and can analyze competitors, assist with various SEO tasks, and streamline team management.

The Missing Keywords feature, which identifies keywords your competitors are ranking for that you may have overlooked, can be a game changer.

💡 Serpstat offers diverse keyword analytics with advanced filtering options, as well as helpful SEO tools like backlink analysis, page auditing, rank checking, and competitive analysis.

🗝️ Key Benefits: 

  • Conduct analysis on groups of keywords and domains
  • Examine the SEO and PPC strategies of rivals to identify where their website traffic is originating from
  • Utilize the Serpstat competitor analysis tool to research competitors across various topics, advertisements, and keywords
  • Keep track of websites’ rankings in both global and local search engine results pages on a daily basis, in real-time, to enhance visibility and drive traffic for businesses

💰 Pricing: Individual Plan ($29.5/month), Team Plan ($59.5/month), Agency Plan ($239.5/month), Lifetime (custom)

13. Botify

Botify provides a secure, fully encrypted platform that is specifically designed to boost the visibility of your website on search engines. They claim that customers typically experience double-digit increases in organic traffic within the first three years of using Botify.

Furthermore, Botify integrates with Google Analytics to provide a more comprehensive view of engagement analytics by centralizing the data within Botify Analytics.

💡 One key feature of Botify is its continuous monitoring and improvement of your website’s SEO performance. It actively identifies and fixes errors, saving you time and allowing you to focus on other aspects of your business.

🗝️ Key Benefits: 

  • Deep analysis of website structure to identify technical SEO issues.
  • Log File Analysis: Understanding how search engines interact with your site through server log data.
  • Evaluating content effectiveness and identifying opportunities for improvement.
  • Actionable insights and suggestions for SEO optimization.
  • Streamlining SEO tasks and processes to save time and resources.

💰 Pricing: Essential Plan, Pro Plan, Enterprise Plan -> contact Botify

Essential B2B SEO Tools and Their Uses

To lay a solid foundation, several key SEO tools are indispensable for B2B businesses:

  • Semrush: It offers a comprehensive suite for keyword research, site audits, and traffic analytics.
  • Google Analytics: Critical for tracking website performance and user engagement.
  • Google Search Console: Helps monitor site’s search performance and resolve indexing issues.
  • Ahrefs: Known for its extensive backlink analysis and keyword research capabilities.
  • Moz: Provides tools for on-page optimization, keyword tracking, and site audits.

Each of these platforms has distinct features that aid in evaluating numerous SEO facets, from monitoring keyword rankings with tools like Rank Tracker, examining backlinks, to assessing competitors’ online strategies.

Advanced Tools for Competitor and Backlink Analysis

Advanced SEO demands a deep dive into competitive dynamics and link-building strategies:

  • Ahrefs’ Site Explorer: Allows users to analyze competitor’s backlinks, organic traffic, and ranking profiles.
  • Moz’s Link Explorer: Offers evaluation of backlink quality and domain authority metrics.
  • SpyFu: Specializes in competitor keyword research and AdWords analysis.

These tools enable businesses to uncover the strategies driving their competitors’ search success and to model their SEO efforts accordingly.

Local and Off-Page SEO Tools

For B2B companies serving specific locales or those focusing on broader off-page SEO tactics, the right tools can make a significant difference:

  • Screaming Frog: An on-premise tool useful for crawling websites and analyzing local SEO elements.
  • BuzzSumo: Assists in content marketing by finding content ideas and identifying influencers.

By utilizing these local and off-page SEO tools, businesses can ensure they optimize their online presence effectively across different regions and content platforms.

Frequently Asked Questions (FAQs)

Why is a SEO tool important in 2024?

A SEO tool is important for analyzing your website’s performance, identifying opportunities for improvement, and optimizing your content to rank higher in search engine results.

How can I find the best SEO strategies?

Discovering the best SEO strategies involves continuous research, testing, and keeping up with industry trends to determine what works best for your specific website and target audience.

What is the role of keywords in Search Engine Optimization?

Keywords are words or phrases that users type into search engines. They are crucial in SEO as they help search engines understand the content of a webpage and match it to relevant queries.

What are some important on-page SEO elements?

Key on-page SEO elements include optimizing meta tags, headings, content, images, and URLs to improve a webpage’s visibility in search engine results.

How does search engine ranking work?

Search engine ranking is determined by various factors such as relevance, authority, user experience, and website performance. Websites with higher rankings appear higher in search results.

How can B2B marketers benefit from optimization?

B2B marketers can benefit from optimization by reaching a targeted audience, generating quality leads, and increasing brand visibility and credibility within their industry.

What is the importance of keyword research in digital marketing?

Keyword research is crucial in digital marketing as it helps identify popular search terms, understand user intent, and create relevant content that can drive organic traffic to a website.

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