How often does Google re-index websites?

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Video Duration
~2 mins

Understanding Google's Website Re-indexing Frequency: A Comprehensive Guide

Google's re-indexing frequency has been a topic of interest for many webmasters, especially those who frequently update their websites. It's not uncommon to add or remove pages from a site and wait weeks before those changes are reflected in Google search. This raises the question, how often does Google re-index a website? And more importantly, how can you speed up this process? This guide provides an in-depth look at Google's re-indexing process, how it prioritizes crawling, and tips to expedite the process.

Key Takeaways

  • Googlebot is designed to be polite and limit the number of pages it crawls daily to avoid overloading a website.
  • The frequency of Google's re-indexing is automatically adjusted based on the website's limits.
  • Googlebot prioritizes crawling important pages more frequently to ensure critical pages are covered.
  • Homepages and higher-level category pages are often crawled more frequently as they often contain new content.

Table of Contents

Understanding Googlebot's Politeness

Googlebot is designed to be considerate when crawling websites. It limits the number of pages it crawls daily to avoid causing a significant load on a website. This is a crucial aspect of Google's re-indexing process, ensuring that websites are not overwhelmed by the bot's activities.

Google's Re-indexing Frequency

Google's re-indexing frequency is not set in stone. It is automatically adjusted based on the website's limits. This means that the frequency can vary from one website to another, depending on the site's capacity and the amount of new content it generates.

Prioritization in Crawling

Googlebot does not crawl all pages on a website at the same frequency. It prioritizes important pages, ensuring that the most critical pages are covered more frequently. This prioritization is crucial in ensuring that the most relevant and important content is available to users in Google search results.

Crawling Important Pages

Typically, a website's homepage and higher-level category pages are considered important. These pages are often updated with new content and are therefore crawled more frequently by Googlebot. This ensures that any new content on these pages is quickly indexed and made available in Google search results.

How to Speed Up Google's Re-indexing

While Google's re-indexing process is largely automated and out of a webmaster's control, there are ways to expedite the process. One effective strategy is to regularly update your website's important pages with new content. This will attract Googlebot to crawl these pages more frequently, leading to quicker re-indexing.


Understanding Google's re-indexing frequency and how it prioritizes crawling can help webmasters optimize their websites for better visibility in Google search results. While the process may seem slow, remember that Googlebot is designed to be polite and avoid overloading your website. By focusing on updating important pages with new content, you can attract Googlebot to your site more frequently and speed up the re-indexing process.

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